I build the conversion infrastructure your marketing team can't.
This is a custom-coded landing page turning abandoned forms into leads, giving Meta the conversion data it actually needs, and keeping visitors engaged with sub-second loads. GHL or ClickFunnels doesn't have a toggle for any of that.
127 clients helped
Friction remover. Social proof right next to the CTA reduces hesitation. “Others went first” = safer to click.
What's actually happening on this page right now:
Let me guess what you're working with
I've audited dozens of these setups. Here's what I usually find: 6 tools that don't talk to each other, $200-700/month in subscriptions, and no clear picture of what's actually working.
Your landing pages
3-5 second load times. Template designs everyone recognizes.
Sites loading in 1s convert 3x higher than 5s sites
Portent Research
Your forms
Data trapped in a separate system. You're exporting CSVs.
81% of people abandon forms they start
WPForms
Your booking
Another login. Another place to check. Doesn't talk to anything.
Your tracking
Missing 50%+ of conversions since iOS14. You know this.
80-90% of iOS users opt out of tracking
Post-ATT Data
Your behavior data
You set it up once, checked it twice, forgot about it.
The glue holding it together
Breaks randomly. 15-minute delays. You've rebuilt flows 3 times.
No judgment. This is how the industry works.
Marketers piece together tools because that's what's available. The problem is these tools were never designed to work together. You end up with data silos, tracking gaps, and no way to know which ad actually brought in that client.
Total monthly cost
$200-700
for tools that don't integrate
What if all of this was one system, built by an engineer, designed to actually work together?
Keep scrolling. I'll show you.
What this stack is actually costing you
These aren't scare tactics. These are documented numbers from real audits. Small leaks compound fast when you're spending money on traffic.
Forms that don't capture partial data lose everyone who abandons mid-way. That's real pipeline walking out the door.
iOS14 and ad blockers mean Meta sees less than half your actual conversions. You're optimizing on bad data.
Sites loading in 5+ seconds lose 3x more visitors than sub-second sites. Speed isn't a nice-to-have.
Bad attribution = bad decisions. You're scaling what doesn't work and killing what does.
Add it up: you're probably leaving 30-50% of potential revenue on the table.
Not because your offer is bad. Not because your ads are wrong. Because the infrastructure between the click and the conversion is broken.
How I fix this and get you more leads.
Every problem above has a specific fix. Here's exactly what I build to capture the leads you're currently losing and the revenue that comes with them.
Progressive Data Capture
Traditional forms: fill out 10 fields, hit submit, pray it works. My forms save each field the moment you enter it, firing a server-side event to Meta with every keystroke. If someone bails after entering their email, you still have their email and Meta still sees the micro-conversion.
Real-time database writes + CRM sync + server-side events to Meta/GA4
Multi-step forms convert 86% higher than single-page forms
HubSpot A/B Test
Server-Side Tracking (CAPI)
Your Meta pixel is missing 50%+ of your conversions because of iOS14 and ad blockers. Server-side tracking bypasses all of that. When someone converts, my server tells Meta directly. No browser required, so no data lost.
Direct Meta Conversions API integration with event deduplication
Server-side tracking delivers up to 30% more accurate attribution data
PETS 2024 Academic Study
Real-Time Personalization
"Hey Marcus, welcome back." Code that remembers who you are. First visit? Full sales page. Return visit? Skip to booking. Different answers in the form? Different content on the page. Template builders call this "advanced." It's basic conditional logic.
Session management + conditional rendering based on user state
Personalization increases conversions by 60-320%
IDC & Barilliance Research
Actual Analytics
Heat maps of where people click, recordings of real sessions, funnel analysis showing exactly where people drop off. The kind of data that actually tells you what to fix, instead of vanity metrics you never check.
Enterprise analytics with custom event taxonomy
Behavioral analytics reveal 12-122% conversion improvements
VWO & Hotjar Case Studies
Lightning-Fast Pages
Your slow page is bleeding money. Every extra second of load time costs you 7% in conversions. I hand-code every page from scratch. Clean code, optimized images, deployed on servers closest to your visitors. Pages load in under a second, score 95-100 on Google's speed test, and you own every line.
Custom code you own + optimized assets + global edge servers
A 1-second delay in page load decreases conversions by 7%
Portent Research Study
Built-In A/B Testing
Template builders make you pay for third-party testing tools that conflict with their own code. My builds have testing baked in. Want to test a different headline? A completely different page layout? Show one version to Facebook traffic and another to Google? Just flip a switch.
Native variant serving + automatic traffic splitting + statistical significance tracking
HP ran 500 tests and added $21M in revenue
AB Tasty Case Study
The tech stack: Next.js or Astro for the frontend. Cloud database for auth and storage. Enterprise-grade analytics. Server-side CAPI for tracking. CRM included for your sales team. Everything talks to everything. No Zapier. No duct tape.
Every visitor sees a page built for them.
URL parameters inject data into landing pages. Location detection tailors the experience. The result: visitors feel like you built this page just for them.
Send 10,000 emails—each links to a page personalized with their name and data.
This is a working demo.
Go ahead - enter some data below. I want you to see exactly what happens.
Here's what to notice: Watch the "Data Captured" panel on the right as you fill out the form. Each field saves the instant you enter it - not when you hit submit. This means if you leave after step 1, I still have your email. Your current form gives you nothing if someone bounces early.
What just happened behind the scenes:
- • Your data was saved to a real-time cloud database
- • A conversion event was prepared for CAPI (would fire to Meta in production)
- • This session is being recorded for conversion analytics
- • Lead scoring calculated based on your answers
This is the same infrastructure that would power your site. Not a mockup - actual code running in your browser right now.
I already know where you are.
This page detected your location and local time the moment you loaded it. Template builders can't do this. Here's what that enables:
Why this matters: Generic pages treat everyone the same. But someone in Miami at 9am has different needs than someone in London at 3pm. Custom code lets you tailor the experience - show local social proof, adjust CTAs based on timezone, display the right currency. It's not creepy, it's relevant.
// What template builders can't do:
// Dynamic content based on visitor data
const visitor = await getGeoData();
if (visitor.city === "...") {
showLocalTestimonials();
displayIn("USD");
}
// Personalization increases conversions 60-320%
// Source: IDC & Barilliance Research
60-320%
Conversion lift from personalization
<50ms
Time to personalize this page
This same data feeds into your CRM, triggers location-specific follow-ups, and helps you understand where your best leads come from.
I didn't make these up.
Google did.
Every technique I implement is backed by published research from companies with actual data. Check the sources yourself.
per 100ms faster load time
Deloitte/Google Retail Study
Across 37 retail brands
with server-side tracking vs pixel
Meta CAPI Case Studies
Average across implementations
multi-step forms vs single page
HubSpot A/B Testing
Progressive disclosure wins
single form field change
Expedia Case Study
This is why we test everything
I don't make promises I can't back up. These are the techniques. These are the results.
Template sites vs. custom code
Not trying to trash GHL or ClickFunnels - they're fine for what they are. But there are things they literally cannot do. Here's the honest breakdown:
| Metric | Template Sites | Custom Build |
|---|---|---|
| Page Load Time | 3-5 seconds | Under 1 second |
| Lighthouse Score | 40-60 | 95-100 |
| Form Abandonment Recovery | 0% captured | Every field saved |
| Tracking Accuracy | ~40% (iOS blocks it) | 95%+ (server-side) |
| Data Integration | Manual exports + Zapier | Direct API sync |
| A/B Testing | Third-party tools, limited | Built-in, unlimited variants |
The Research
- 53% of mobile users leave if page takes >3 seconds (Google)
- Vodafone saw 8% sales increase after Core Web Vitals optimization
- 20-30% of abandoners return when you follow up with partial data (Formstack)
- 63% of conversions go unattributed post-iOS 14 (Metric Theory)
- Lucid saw 52% ROAS increase after implementing CAPI (Meta Case Study)
- Expedia made $12M/year from a single form test (UX Movement)
Visual: Page load time comparison
Fair point: custom code costs more upfront. But template sites have hidden costs — lower conversion rates, broken tracking, and the hours you spend fighting Zapier.
Let's look at the actual math ↓
Let's be honest about the numbers.
I'm not going to promise you'll 10x your revenue. That's bullshit marketing. Here's what's actually realistic - play with the calculator and see for yourself.
Average ROI from CRO tools
VWO
Typical time to break-even
Client average
More leads from same ad spend
Compounded gains
Higher LTV with better data
Segment
The logic is simple: If your page loads faster, more people stick around. If your forms capture progressively, you get data from people who would have bounced. If your tracking works, you can actually optimize your ads instead of guessing. These aren't magic - they're just things that compound over time. A 2% improvement here, 3% there, and suddenly you're converting 40-60% more leads from the same ad spend.
Your Numbers
Adjust the sliders to match your current metrics
Current State
With Our Infrastructure
Additional Revenue
+$3,938
Our Cost
-$999
Net Monthly Gain
+$2,939
Pays for itself 3.9x over every month
Fair warning: These numbers assume your offer is decent and your ads aren't terrible. Better infrastructure can't fix a product nobody wants. But if you're already getting some traction and just bleeding leads through a leaky funnel, this is where the leverage is.
Most clients see break-even within 60 days. Not because of magic - because the math just works when you stop losing half your data.
Yes, it costs more than a template.
You're paying for engineering time to build what template builders can't. Here's what that looks like:
Essentials
Two landing pages, head-to-head. Find your winner.
- 2 custom-coded landing pages (A/B test)
- Server-side Meta CAPI tracking
- Built-in CRM - leads sync automatically
- Vercel hosting + maintenance
- Mobile-first responsive design
- Email support
Growth
Multi-variant testing. We find what converts, together.
- Everything in Essentials
- Up to 5 landing page variants
- Behavioral analytics + heatmaps
- Session recordings
- Progressive multi-step forms
- Monthly optimization call (30 min)
- WhatsApp support
Scale
Continuous iteration. We're always testing something.
- Everything in Growth
- Unlimited landing page variants
- Weekly optimization sessions
- Priority support (same-day)
- Custom integrations
- Quarterly strategy review
Setup fee: $3,500 — covers discovery, design, development, and 30 days of optimization after launch. That's 40-60 hours of engineering time to build something that actually converts.
DIY this stack and you're looking at $300-700/month in tools that don't talk to each other, plus your time duct-taping it together. Most clients break even within 60 days.
Here's the deal, no fine print.
90-Day Performance Guarantee
If we don't measurably improve your conversion rate within 90 days, month 4 is on me. Simple as that.
"Measurably" means we agree on metrics upfront: conversion rate, lead quality, tracking accuracy, whatever matters to your business. We track everything, so there's no ambiguity about whether it worked.
You Own Everything, Forever
This is custom code, not a rented platform. You get the full codebase, hosting credentials, and deployment access. If we part ways, everything stays with you.
No vendor lock-in. No "export fees." No proprietary systems holding your business hostage. Your landing pages, your data, your infrastructure. Any developer can pick up where I left off.
Why can I offer this? Because the infrastructure works. Faster pages, better tracking, progressive forms. This stuff is proven. The question isn't whether it helps, it's by how much.
If this makes sense, let's talk.
30 minutes. No pitch deck. Just a conversation about what you're working with and whether this is the right fit.
What happens on the call:
- 1.You tell me about your current setup and what's not working
- 2.I'll tell you honestly whether I can help (and if not, I'll tell you why)
- 3.If it's a fit, I'll put together a proposal. If not, no hard feelings.
I take on 2-3 new projects per month. Not artificial scarcity. It's just me, and each build takes real time to do right.
You just scrolled through a landing page that demonstrated everything I build. Fast load. Progressive capture. Real-time data. Server-side tracking.
If you want this for your business, let's talk.